B2B Programs That Convert

Leverage our business research and insights to build product, sales and marketing programs that find and convert your most profitable prospects.

We work with you to develop research and insights based strategies to reach and convert your ideal business prospects. We make this happen by leveraging our extensive B2B research experience across multiple industries. We use this best-practice experience to build products, marketing programs and customer journeys that resonate with your best customers.

A Team Of B2B Experts Who Specialize In:

Market Research
Win/Loss Analysis
Journey Mapping
Buyer Persona Development
Customer Experience
B2B Sales Enablement
Lead Generation
About Us

SMB Acuity Inc - Accelerating B2B Sales and Marketing

Business Buyers Purchase Drivers

When you are looking to sell to Business owners, it’s critical to understand what’s psychographic drivers are influencing their purchase decision and what factors may cause them not to buy.

We deliver specific, actionable research you can apply immediately to your product, marketing and sales efforts.

Buyer Engagement - Building Trust

Want to help your team connect faster and more deeply with prospects and existing customers?

Updated annually, our research tracks changes in business preference drivers, giving you actionable insights that your sales and marketing teams can use to close more, better quality leads.

B2B Sales Training

Focus, train and onboard sales reps with proven techniques that convert more sales!
Goals for Every Call
The Best Times to Make Calls
Know Who You are Calling
How To Get Attention
How To Gain Trust in the first 10 seconds
How to Get Over “I don’t have time”
How to Get Over “Send me some info”
What’s Next After The Call

Business Buyer Personas

We create specific SMB Buyer Personas for your best business prospects. This enables your sales, marketing and product teams to speak specifically to the right pain points and buyer aspirations to close more sales and deepen existing relationships.

Journey Mapping

We map your ideal buyers complete journey, from consideration to post-purchase. This enables us to map all the points of inflection where you are likely to win or lose prospects and customers while documenting internal process inefficiencies and gaps.

Learn From Your Peers

We believe that cross-collaboration, networking and building strong peer relationships is integral to furthering both your career and business projects in a competitive, rapidly changing environment. We provide unique opportunities to learn from, and with, your peers in different industries while discovering exciting opportunities to advance your business goals.

Win/Loss Analysis

Buyers often make excuses to their sales rep when choosing another supplier to avoid an uncomfortable conversation. Win/Loss Analysis gets you behind the excuses to understand the real choice drivers, so you can fix what isn’t working and do more of what is.

B2B Sales Enablement Program

Many B2B Sales professionals take rejection personally, don’t understand the buyers perspective and can’t demonstrate expertise – so they fail at more complicated B2B Sales.

We can provide a professionally curated curriculum of proven training programs created explicitly for B2B sales that you can use immediately to increase your existing sales agents B2B sales skills and accelerate new agent onboarding.

Feedback From Some Of Our Clients

Companies We Have Worked With



SMB social engagement whitepaper 1

Download Your Free Buyer Engagement Report

- How do business owners want to engage with their suppliers?

- How they use social media to engage with their customers?

- What kind of ongoing support and dialogue are they looking for from their suppliers?

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