Beyond Demographics: How to Use Behavioral Insights to Create More Effective B2B Buyer Personas
Creating effective buyer personas is a crucial step in any business strategy. It allows you to understand your target market better and tailor your messaging, products, and services to their specific needs and preferences. This post will explore the benefits of using the right business buyer personas and how they can help you achieve your […]
Are your B2B Buyer Personas actually working?
Many of the B2B firms we deal with (approx. 40%) actually have Buyer Personas. But over 50% of those fail to actively leverage those personas when developing new products, sales training and marketing programs. We will share 3 common pitfalls you should avoid when building personas and when and why you should use them.
