SMB Acuity

Our goal is to help B2B companies find, connect and deepen their relationships with small and medium-sized businesses.


We do this by providing B2B companies with the optimal strategy for their unique business to reach those business owners that will drive better quality leads and sales. We make this happen by leveraging research and insights to provide actionable solutions based on best in class peer learnings.

A Team Of B2B Experts Who Specialize In:

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Direct Research

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Buyer Persona Development

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Data Optimization

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Customer Experience

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Journey Mapping

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B2B Sales Enablement

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Lead Generation

Small Business Purchase Drivers

When you are looking to sell to Business owners, it’s critical to understand what’s psychographic drivers are influencing their purchase decision and what factors may cause them not to buy.

We deliver specific, actionable research you can apply immediately to your product, marketing and sales efforts.

Buyer Engagement - Building Trust

Want to help your team connect faster and more deeply with prospects and existing customers?

Updated annually, our research tracks changes in business preference drivers, giving you actionable insights that your sales and marketing teams can use to close more, better quality leads.

Mapping Your Buyer Journey

Customer Journey Mapping to identify the inflection points where customers are most likely to need additional touch points or to buy.  Creating unique opportunities to expand your lead pool/lists

Small Business Personas

By creating specific SMB Buyer Personas for your business,  your sales teams, marketers and managers can ensure there messaging, product features and pitches are laser-focused. This ensures they speak specifically to the right pain points and buyer aspirations to close more sales and deepen existing relationships.

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B2B Sales Enablement Program

Many B2B Sales professionals take rejection personally, don’t understand the buyers perspective and can’t demonstrate expertise – so they fail at more complicated B2B Sales.

We can provide a professionally curated curriculum of proven training programs created explicitly for B2B sales that you can use immediately to increase your existing sales agents B2B sales skills and accelerate new agent onboarding.

Learn From Your Peers

We believe that cross-collaboration, networking and building strong peer relationships is integral to furthering both your career and business projects in a competitive, rapidly changing environment. We provide unique opportunities to learn from, and with, your peers in different industries while discovering exciting opportunities to advance your business goals.

B2B Sales Training

Focus, train and onboard sales reps with proven techniques that convert more sales!

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Goals for Every Call

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How To Gain Trust in the first 10 seconds

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The Best Times to Make Calls

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How to Get Over “I don’t have time”

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Know Who You are Calling

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How to Get Over “Send me some info”

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How To Get Attention

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What’s Next After The Call

Feedback from some of our clients

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Contact Us

Client Success Team:
Toronto phone: 416-915-4283
Chicago phone: 773-916-3900


100 King St W, Ste 5700, Toronto, Ontario, M5X 1C7


332 S Michigan Ave, Chicago, Illinois, 60604
773-916 3900