Meet the Team
Shane Lawrence, Managing Partner
A seasoned financial service executive with experience helping both large and small businesses, Shane brings real-world experience and insights into the development and implementation of successful business engagement strategies.
With a proven track record of sales results and entrepreneurial thinking, Shane has spoken widely on topics such as engaging small business, building better customer experiences and effective segmentation and is an expert on Small Business research and insights.
Dr Mark W Lee, Sr Advisor
Dr. Lee brings a wealth of experience to adult learning and curriculum design. With a Ph.D. in education from Queens University, Dr. Lee has travelled widely and lectured on education and designing educational systems for maximum learning utility. Dr. Lee oversees all of the facets of our B2B adult learning curriculum design
Maria Aristizabal, Sr Program Manager
Elizabeth Williams, Sr Advisor
Guy Pierce, Sr Advisor
An expert in Big Data and digital transformation, Guy brings 10+ years in corporate digital innovation instances resulting in 10 digital products, mostly in tech. 12+ years of process digitization and automation experience.
With a proven track record in business strategy and operation, Guy has 20+ years strategy experience, including serving as CEO of a 700-strong retail credit business: Customer and asset growth >500%; 2 acquisitions and a divestiture; launched 3 new products; opened 50 physical branches; 4x revenue per employee in 2 years; reduced staff turnover from 22% to 7%.
John Inglis, Sr. Consultant
With extensive experience in the FinTech space, John bring a track record of Small Business Product Management, Commercial Mortgage Lending & Merchant Services Specialties: Retail Banking, Product Management, Sales, Credit / Risk Management, Relationship Management
He has also owned, operated and successfully sold a start-up franchise in Canada so understand both sides of the B2B sales dynamic
Gerry O'Toole, Sr Advisor
Martin Byrne, Sr Advisor
More than 25 years of experience leading digital business innovation, development, operations and marketing. Martin has a deep background in the digital B2B marketing space, including 5 years as CTIO for Canada’s largest privately held communications firm. He also launched iProspect into Canada, launched Yahoo’s Search Marketing business into Canada. He also brings expertise in the growing field of digital learning and employee training
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- How do business owners want to engage with their suppliers?
- How they use social media to engage with their customers?
- What kind of ongoing support and dialogue are they looking for from their suppliers?
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