Unlocking B2B Growth Opportunities in 2023: How Primary Buyer Research Elevates Sales and Marketing Strategies
In today’s fast-paced B2B sales and marketing environment, accurately identifying and engaging your ideal buyer is paramount to achieving success. With 58% of B2B marketing professionals in 2023 finding it increasingly difficult to generate qualified leads compared to two years ago, it’s clear that the leaders in B2B sales and marketing are now prioritizing […]