As artificial intelligence (AI) continues to evolve, many B2B sales and marketing leaders are wondering if their jobs are at risk of being replaced by machines. However, despite the recent advancements in AI and chatbot technology, there are several reasons why AI is unlikely to replace B2B salespeople anytime soon. In this blog post, we […]
Creating effective buyer personas is a crucial step in any business strategy. It allows you to understand your target market better and tailor your messaging, products, and services to their specific needs and preferences. This post will explore the benefits of using the right business buyer personas and how they can help you achieve your […]
What’s the Benefit? Win-loss research is a powerful tool for B2B companies looking to improve their sales performance and gain a competitive edge in the market. By understanding why deals are won or lost, companies can develop more effective sales strategies, messaging, and product positioning. In addition, win-loss research can help companies identify areas for […]
From Insight to Action: How Understanding Customer Pain Points Can Help B2B Sales and Marketing Professionals
As B2B sales and marketing professionals, understanding our customers’ pain points is vital to our success. By identifying and addressing the specific challenges and problems that customers face, we can tailor our sales pitch and messaging to build trust and credibility with potential customers, increase the likelihood of closing a sale, and drive revenue for […]
Many of the B2B firms we deal with (approx. 40%) actually have Buyer Personas. But over 50% of those fail to actively leverage those personas when developing new products, sales training and marketing programs. We will share 3 common pitfalls you should avoid when building personas and when and why you should use them.