Unlocking the Potential of AI and Human Collaboration in B2B Sales

B2B Sales and AI

As artificial intelligence (AI) continues to evolve, many B2B sales and marketing leaders are wondering if their jobs are at risk of being replaced by machines. However, despite the recent advancements in AI and chatbot technology, there are several reasons why AI is unlikely to replace B2B salespeople anytime soon. In this blog post, we […]

Are your B2B Buyer Personas actually working?

Many of the B2B firms we deal with (approx. 40%) actually have Buyer Personas. But over 50% of those fail to actively leverage those personas when developing new products, sales training and marketing programs. We will share 3 common pitfalls you should avoid when building personas and when and why you should use them.